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A Family Whose History is Woven into Every Rug May 25, 2009

I am proud to say that I am the third generation of my family in our business. While it is important to me to carry on this wonderful tradition, you might ask what advantage it holds for you.

 Quite simply, because the art and lore of Oriental rugs is an integral part of our family, it enriches the shopping experience for you.

 When you enter our showroom in Newton Lower Falls, you don’t get the feeling you are entering a cold, unfeeling retail establishment. In essence you are entering our family home, as a welcome guest.

 As you explore our many galleries there is no pressure, no “selling” at all. We truly want you to immerse yourself in the beauty of the rugs that surround you until the “right” rug emerges and embraces you. Along the way, you can count on us to provide guidance and advice about the rugs you view, drawing on 75 years of family experience.

 We want you to enjoy the experience of your Oriental rug as much as we enjoy bringing this treasure to you.

 A Brief History of “A Little Part of Persia in Newton Lower Falls”

Arthur T. Gregorian, Inc. was founded during the Great Depression by my grandfather, Arthur T. Gregorian, the first of three generations whose widely respected business is a landmark in suburban Boston.

 The company was founded on three enduring principles: handpick genuine hand-woven rugs from the best weaving centers of the world; continually strive for customer service excellence that sets us apart; foster consumer education and appreciation for the art, history and lore of oriental rugs.

 In 1934, the first store was little more than a tiny retail space below street level in Wellesley. In 1940, the company moved to Washington Street in Newton Lower Falls, and in 1948 acquired adjacent property, the former C. F. Crehore paper mill on the Charles River. In 1965 and again in 1989, the original two buildings were expanded and today comprise over 40,000 square feet with 10 galleries displaying thousands of handmade rugs, along with rug repair and restoration facilities.

 With roots firmly planted in the bazaars and rug trading centers of the Middle East, India and Asia, Gregorian’s offers every visitor “a little part of Persia in Newton Lower Falls.”